This is another article in my continuing commentary on market access and politics. The focus in this case is to look more closely at behaviours… Read More »Behavioural economics: payer psychology and market access
Market access is wrapped in the politics of health The attention politicians and stakeholders pay to healthcare and its challenges is a keen driver of… Read More »The politics of market access
We are in a new world when it comes to access to and the use of data and evidence. Real world data and evidence takes… Read More »Real world data and evidence in healthcare: The market access challenge
The relevance of value in establishing the positioning of medicines is the new normal for pharmaceutical marketing. Pharmaceutical companies have customers who are highly constrained… Read More »Positioning drugs in markets: how payers determine value