Think like a virus: pandemic preparedness
Now that we are in the midst of a pandemic, I thought it would be of interest to post a section of a report I… Read More »Think like a virus: pandemic preparedness
Decision making
Behavioural economics: payer psychology and market access
This is another article in my continuing commentary on market access and politics. The focus in this case is to look more closely at behaviours… Read More »Behavioural economics: payer psychology and market access
Positioning drugs in markets: how payers determine value
The relevance of value in establishing the positioning of medicines is the new normal for pharmaceutical marketing. Pharmaceutical companies have customers who are highly constrained… Read More »Positioning drugs in markets: how payers determine value