In an opinion piece, “Dirt” in Art of England, July 2011, I explored the problem, issue, challenge of artists who do not actually make their own work, but hire others to do the work.
I am concerned that the authority of the artist is becoming simply the act of the creation of the thought, and not the execution of the work itself, a bit like having your word processor start your sentences.
A book by Michael Petry, The Art of Not Making, approvingly examines the artists who don’t actually make anything.
The creative process isn’t just about having a good idea, indeed having a good idea isn’t good enough, any more than a writer with a good idea can hawk the idea around for a few thousand dollars. (Ah, but they do apparently sell tag lines in Hollywood, which may explain why many of the films are so bad!) With art, there is the need, I suggest, for the authority of manufacture, if that is the right word, something that says “I made this”, full of agency and intent.
The downside fear is this. Imagine you only need to put some whatever into a computer software programme and out comes something. Think of 3D printers, and whether they can actually produce art. Then again, maybe someone will eventually invent a word processor that starts sentences.
Keep in mind that only human faces can smile, and only brains and minds can create.